GLOSSARY

AFFILIATE
This is a site owner that places links, provided by a merchant, on their web site to promote a merchant's products or services and uses those links to earn a commison if a valid sale or transaction is made.

MERCHANT
A merchant is a company that sell products or services.

AFFILIATE or ASSOCIATE PROGRAM
This is where merchants allow web site owners (Affiliates or Associates) to promote their products or services.

AFFILIATE DIRECTTORY
This is a site that lists a large number of different types of affiliate programs or associate programs.

AFFILIATE NETWORK
A site where merchants can list their affiliate program's.

BANNER PROGRAMS
Affiliates get paid by placing merchants banners on their site. These banners are a graphical advertisement, typically 468 pixels wide by 60 pixels tall.

POPUPS or POPUNDERS
These are advertisements or websites that displays in a new browser window. They normally Pop-Up the same time as your site. A Pop-Under will display behind your site so no one notices that it is there until they leave your site.

REFERRALS
Affiliates send visitors to a merchant's site and if the visitor signs up to the merchant's affiliate program their will be a commission paid.

PAY PER CLICK/PPC
Merchants pay affiliates for each unique visitor that clicks on a text link or banner that takes the visitor to the merchant's site.

PAY PER LEAD/PPL
Affiliates receive a commission for each visitor they refer to a merchants site that completes the merchant's requirements.

PAY PER IMPRESSION/CPM
Earn commissions without your visitors having to make a purchase from the merchant's site. You will be paid simply by sending a unique vistor to the merchant's site. Usually payment is based upon so much per 1000 impressions. The amount can vary from merchant to merchant.

PAY PER SALE/PPS
An affiliate program that pays you a commission when you refer a visitor to a merchant's site and they then buy a product or service from the merchant.

RAW VISTORS
A Raw Visitor is counted every time a page is viewed.

UNIQUE VISTORS
A Unique Visitor is counted every time a site is viewed by that same visitor every 24 hrs.

SEARCH BOX
A search box is another way for affiliates to link to a merchant's site. It is coded specially to access a web address that is built into the merchant's database.

TEXT LINKS
Text links are links that either describes a merchant's product, service or their site.

2 TIER
These are affiliate programs that pays a commission for at least two-levels deep. For example, if you refer a visitor to a merchants site and they become an affiliate and he or she then refers someone and they also become an affiliate then you'll be paid what you earn plus what your direct referral earns plus what your indirect referral earns.

DIRECT REFERRALS
These are people that you directly refer to an affiliate program.

INDIRECT REFERRALS
This is where visitors are referred to an affiliate program by your direct referrals.